Sellara, a US-based startup, is building reliable AI agents for trading and financial institutions. Co-led by Lebanese co-founder Ahmad Roumie, the startup has raised a $5M seed round with backing from a16z Speedrun, Nomad Ventures, and a group of Wall Street investors, with participation from IM Ventures.

Founded in 2025 by Charles-André Jolly, Ahmad Roumie, and Spencer Secord, Sellara helps financial institutions automate workflows across trade capture, allocation, reconciliation, and beyond.

At IM Ventures, we see strong potential in Sellara’s team, approach, and niche positioning within financial institutions, as it deploys institutional-grade AI agents that automate critical workflows end-to-end without requiring engineering resources.