Moodfit Secures Seed Round from Regional Investors
Beirut, 12 March 2018: Moodfit, the first online interior design platform in the MENA region based out of Lebanon, announced today that it closed a seed investment of almost $400K from Seeders Angel Group and including IM Capital, Impact Fund by Middle East Venture Partners (MEVP) and iSME Capital. This investment comes after more than a year of operating in Beirut and Dubai, during which Moodfit proved its model and gained traction in both countries. This round also coincides with several significant investments in similar companies in the US such as Havenly and Modsy. Moodfit was founded in Lebanon in 2016 as a platform that offers a hassle-free online home furnishing and decoration service from curated professional interior designers. Through Moodfit’s platform and design tools, clients get to choose the designer who would submit a design that fits their style and furniture budget. Once the design is finalized, Moodfit then saves its clients the hassle of shopping by coordinating the delivery of furniture and decoration from the local suppliers to the clients’ place. Moodfit’s cofounders note that “this round will allow us to further grow in Lebanon and begin scaling across the GCC starting with the UAE. The interior design and furniture industry in the MENA region is estimated at $20B+ and it is yet to be disrupted by technology. Moodfit aims to take this industry online and democratize interior design by changing it from a complex and expensive task to a convenient, enjoyable and affordable online service. We have a very exciting product roadmap ahead of us which includes integrating AR/VR, machine learning and other cool features into our platform that solve key pain points and will allow us to further streamline our operations”. According to Dr. Nicolas Rouhana, IM Capital’s General Manager “The team has the right elements to make Moodfit a market leader in the region and is very responsive to the technical support we are offering them through coaching and mentoring. We forecast a great potential growth.”
