Through the USAID-funded relief initiative من_قلبي_دعم_لبيروت#, IM Capital aims at supporting Small and Medium-sized Enterprises (SMEs) as well as individuals and families impacted by the Beirut Blast through its portfolio of companies.

MAD (Music.Arts.Design), one of IM Capital's portfolio companies under the USAID-funded Middle East and North Africa Investment Initiative (MENA II),  is standing strong with Beirut’s creative community by supporting and promoting more than 50 Lebanese artists, designers, creatives through MAD’s “MAD It Up” online workshops designed to structure and accelerate the growth of their brand and art, as well as other digital entertainment contents.

With the MAD It Up workshops, 27 Lebanese artists and designers were able to structure their art and business online in less than 3 weeks to continue living on their passion, despite the current context. In addition, more than 35 selected Lebanese creatives and local brands are being promoted on several MAD digital entertainment contents and artistic competitions in France through Nuit Art et Mode and Mix Up Your Sound.

MAD is an innovative platform that allows artists who lack visibility and funding to live from their passion by providing them with 360° promotional services, a crowdfunding space to fund their projects and an online store to sell their creations.