Sohati, one of the SOS Fund’s portfolio companies under IM Ventures, has announced the launch of LooliaCloset and SohatiCare in Egypt.

LooliaCloset and SohatiCare are two e-commerce platforms in beauty and dermo-cosmetics respectively, present in Lebanon and Jordan as part of a media group counting digital publishers Ounousa.com, Sohati.com and LooliaTV. With more than 30M reach in the Arab world and 25M followers on social media and a track record of growth in the Levant, the group is expanding into the Egyptian market to offer a new experience of e-commerce based on innovation and customer care excellence.

LooliaCloset and SohatiCare are co-founded and managed by 3 experienced professionals, Wassim Kari, Elsa Aoun, and Philippe Rizk with a strong track record in the digital and cosmetics industries.

The two platforms hosted a big launch event in Egypt on Friday, March 11, at the Four Seasons hotel at the First Residence, attended by more than 200 beauty influencers and VIPs, and with the presence of the biggest cosmetics & dermo-cosmetics groups in the market.