Karine Tawil, Founder and Designer of Karoline Lang, offers a glimpse into the unique style, craftsmanship, and personalization that define her bridal collections, through an emotive Q&A.

Karoline Lang is a portfolio company under IM Capital through the USAID-funded MENA Investment Initiative (MENA II).

Q: How would you describe the style and aesthetic of Karoline Lang Bridal dresses?

A: Our philosophy is driven by the woman’s capacity for self-expression. Our inspirations are diverse, from the disciplined rationality of modernist architecture, the warm colors and exuberant details of Renaissance painting, the exalted bodies of dancers to the harsh contrasts of nature.

We are experimental in style, but orthodox in execution. We draw on our explorations of the body, object, and space. We celebrate the woman’s sensuality through precise and detailed tailoring. We carve, cut and slice to accurately define the body and its movements.

Q: What sets your bridal dresses apart from competitors in the market?

A: At the heart of our brand, I hold a distinct and unwavering vision, one that I continue to refine and perfect day by day. And this vision is not influenced by the trends or offerings of our competitors. Rather, what truly sets us apart is the style and taste that define the essence of Karoline Lang.

Our garments are designed to feel like a second skin, tailored to perfection to provide a sense of ease and elegance.

We take great pride in using only the highest-quality materials and fabrics in our designs, carrying the signature of our brand Karoline Lang.

Q: Do you offer customization options for bridal dresses?

A: At Karoline Lang, we offer a highly personalized experience for brides who wish to create their dream wedding dresses. We invite them to embark on a couture journey with us. Unlike ready-to-wear bridal collections, our approach is entirely focused on designing and crafting unique, one-of-a-kind gowns tailored to the individual preferences and desires of our brides.

Q: What advice do you have for brides when choosing the perfect wedding dress?

A: “Be true to yourself. What's important is wearing a gown that expresses who you are as a bride and that feels like second skin, like it was created just for you,” says Karine Tawil, Founder and Designer of Karoline Lang.