The global video on demand market size was USD 53.96 billion in 2019 and is projected to reach USD 159.62 billion by 2027.

Although VoD was initially in demand for movie access, with the changing customer preferences boosting the demand for TV programs and other content, VoD service providers had to expand their offerings to other content programmers.

Cinemoz, one of IM Capital’s portfolio companies, is a big believer in free VOD that is monetized by advertising, with that they can attract increasing budgets from advertisers.

In the wake of Beirut port explosion, the Cinemoz VOD platform decided to show some support by lifting up small businesses impacted by the blast.

Under IM Capital’s من_قلبي_دعم_لبيروت# relief initiative funded by USAID, Cinemoz decided to support three Lebanese SMEs by promoting them on Cinemoz App through video ads, with a total of 500,000 Ad Impressions counted.