Lebanon officially joined the urban beekeeping movement with a partnership between l’Atelier du Miel and the Lebanese presidency. 85% of flowering plants exist because of bees; also, 1 out of 3 bites of food come from bee pollination and one cannot ignore the invaluable health benefits of honey. On the economic side, the value added by pollination worldwide is $217 billion[1]. Given that bee populations are experiencing a worrying decline with nearly half of wild bee species having disappeared in only 30 years, the ecological and economic impacts definitely seem catastrophic. The urban beekeeping movement, which has so far been confined to Western countries (Buckingham Palace, Operas in Europe, etc…), has seen the light in Lebanon thanks to l’Atelier du Miel. Starting with the installation of beehives at the French Embassy Residence des Pins and the Ecole Superieure des Affaires (ESA), L’Atelier du Miel has recently installed beehives in the presidential palace gardens. For decades, Beirut and its near vicinity have been the victims of rampant urbanization. Several initiatives have risen to counter that trend with more and more ‘green’ making its way to residential and commercial complexes and a greater awareness of the importance of preserving a place for natures in cities. Atelier du Miel’s trendsetting activities are a great achievement for the brand and also great news for Lebanon’s biodiversity preservation. “We hope that this movement will grow in strength especially with private institutions. Beirut has more to offer than towers and concrete. Maybe Beirut can become the bees capital of the world with thousands of rooftop bees!” said Marc Bou Nassif, co-founder of l’Atelier du Miel. [1] http://soundideas.pugetsound.edu/cgi/viewcontent.cgi?article=1105&context=economics_theses