Due to the rise of third-party suppliers and the development of technology over recent years, marketing automation platforms are more available than ever before, and the benefits they provide and the reasons every marketer should be using them just keep on growing. As of 2018, 49% of companies are now regularly using marketing automation.

After the Beirut blast, businesses needed to get back on their feet. Vbout, one of IM Capital’s portfolio companies under the USAID-funded Middle East and North Africa Investment Initiative (MENA II), decided to offer marketing support for SMEs impacted by the explosion and help them deliver the right message to the right buyer persona at the right time, using the right channel and providing value at every step of the journey.

Under the من_قلبي_دعم_لبيروت# relief initiative launched by IM Capital and funded by USAID, Vbout was able to support 8 SMEs by providing them with tailored marketing strategies and helping them become more effective.